We all need to keep an eye on what is being said online about us and our brands / companies. The public relations industry has seen this as a 21st Century version of scanning for press cuttings and tried to claim it as their natural territory. And yet it's just not as clearcut as that.
How to get found online and how to State your Business are the first step of business development programmes. And tracking your online mentions through linkbacks, and simple Google search alerts is a great start.
ReadWriteWeb has a great post summarising the free and paid-for monitoring tools available for online brand / key phrase monitoring.
Interestingly they say they use Friendfeed search and I also find this a cheap / easy tool plus Google alerts.
There's a bit of future-speculation around whether Facebook will allow search and monitoring as well as audio and video files using speech to text services (that'd be useful)
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Related posts:
- Some handy tools for online PR and reputation monitoring
- Basic stuff for you to check your online profile
- I am easy to find online
- Twitter tools
- Getting found online
