THe good just got really great.
sending unsolicited and inappropriate marketing messages has always been close to what we now call spam.
In the blogosphere, this direct approach without first establishing an online relationship and credentials / rights is considered more invasive and inappropriate than in the offline or email-only world.
Bloggers are very good at negative publicity. And at campaigning / lobbying.
This wiki suggests that people blog these PR companies' URLs. I.e. get no email at all from them (and probably report them to spamcop and get the domain blocked at server level). And heres a list of individual email addresses blocked by the author of "The Long Tail" and editor of Wired Magazine.
How damaging will that be to your business? Imagine, no emails getting through certain servers and to some key journalist/blogger individuals – and all because a colleague made a mistake…
ACTION – check your PR company is not on that list and your individual PR representative isn't either. Your brand is doomed online. Move your business elsewhere.
Companies that I know who are on the list include [note I am not linking this text] Edelman, Bigmouth, Bite, FourtyThree, Global Results, Lewis, Ogilvy, Porter Novelli,