Yesterday we wrote about how excited we are about reverse IP mapping. This is the second post in a series that explains what it is, shows screen shots and does a brief product appraisal. More on Monday.
What the tech looks like
Using the raw data of IP addresses and registered WHOIS companies the technology solutions create a private online site where your website’s day by day visitors can be
- logged,
- researched,
- added to a CRM database,
- pushed out as leads to your sales team
- tracked through the sales pipeline.
The mechanics are very simple.
Using a short line of code embedded on your website, visitor identity data is generated almost immediately.
You can see a list of dates down the left and a list of organisations on the right.
At its simplest level this gives you a clear starting point for finding “suspects” or early-stage future clients.
The software allows you to click on each company and from a different window, links into search engines enable your biz dev team to research the suspect company and decide whether to qualify them as a lead in the normal way.
Two competing products
The two products we tested are “Leads Explorer.com” and “Trovus.com“.
Both sell on a license model based on the number of incoming visitors to your website monthly and charging is by visitor volumes.
On Monday, we’ll review how they compare in features and functionality.
In the meantime, enjoy your weekend.
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Posted in: 3 New Business Pipeline, 5 Relationship Development, 6 Creating Opportunities, Biz Dev, Creative Business, IP mapping.
