New Business Development

Biz dev is a skillset, a group of activities and processes that together bring new paying customers to your business. We know it. Inside out.

All our services are focused on winning new business for you. Whether we teach you how to do it yourself, help run marketing campaigns or set up social media tools for you – all these activities are designed to help you find and convince more clients to buy your products and services.

Read on to see the main tools we recommend.

Content Marketing

This is one of the most successful ways that your business can use the internet in order to get “found” in online natural search. Many people use blogs, online newsletters and social media as tools to get their brand message out to prospective audiences.

We know how to set up the structures behind a successful content marketing strategy, integrating them seamlessly into your existing website or specifying and building a new one for you.

Learning how to write for the web and how to create search-engine friendly web pages is a core skill for new business development. You can write yourself and we can edit or we can write for you.

There’s a lot of confusing internet jargon – landing pages, subscription pages, squeeze pages, forums, keywords, search engine optimisation, RSS – we help you navigate these online tools to select those best suited for your needs, budget and the level of expertise of your prospective customers.

Because we are practical, we try to work with whatever you already have in place – be it mailing lists, websites written in old code or elderly CMS. Let us help you make them as effective as possible for your brand. And when new business comes in, spend the profit investing in new web properties.

Social Media Marketing

Fun to do and maybe a new area to explore, social media is a branch of activity that can be very useful if your customer base is already hanging out on Facebook, Twitter, YouTube, LinkedIn or other niche forum and discussion websites.

Using the brand conversation and content from your website in these places helps get your brand message out to a new audience. We have a principle, “write it once: use it twice” and this underpins the methods we recommend for you to use in social media conversational marketing.

List Building

Databases, lists and other customer data repositories are an important part of new business development. Knowing to whom you are marketing and addressing them individually makes your message effective and targeted.

Whether you are selling to a business or to a consumer (B2C or B2B) these days you’ll be working in a straitjacket if you do not have an active and growing list of prospects and customers.

Let us build one for you – whether purchased, researched or originated from online and offline sources – we can show you how to grow it, create loyalty between the list members and your brand and leverage the power of direct communications to grow customer lifetime value, research new products and services and provide customer support.

Business to Business Marketing

The skills of selling between businesses are not the same as selling to the general public. Knowing how businesses go about promoting themselves and how to adapt the ‘classical’ marketing theory into the context of a business is one of our specialities.

The internet is a fabulous place for marketing businesses – because it becomes easier for your brand name to get found. Use the techniques listed here and enable your prospective clients to make contact with your sales team.

Lead Generation

Creating in-bound enquiries from people wanting to buy from you should be the aim of most marketing programmes. Managing the informational content on your website and associated sites will give your brand a stronger chance of building new leads.

We have installed reverse IP mapping software onto B2B clients’ websites and by combining content marketing services with offline promotions, created a strong funnel of prospective customers.

Integrating the ‘real world’ offline marketing that you have always done with internet techniques is one of our key services. Many businesses are unsure about the best way of building on traditional marketing while slowly adding appropriate internet tools. We can help you select the ones which will best support your trade marketing and public relations. Believe us, it is a beautiful moment when you succeed in getting the online and offline marketing to mesh and both start producing leads and sales enquiries.

Training / mentoring / coaching

Many of our clients are not looking for a new marketing agency to add to their roster of external suppliers. That’s why we offer this training and mentoring service.

You may be a marketing manager or a new business development director and just want to check that your strategies and tactics aren’t missing an obvious trick. Or you could use some explanations and suggestions about how your company can use online marketing tools. Then this is the service for you.

Using Skype, face to face meetings and emails, we can help you ‘up-skill’ to use the new marketing techniques for your brand. Call it an investment in your professional development – buy us using a training budget – you can have either a regular monthly call or use ad-hoc hourly advice.