So excited… when business and passions collide

Thanks to the eagle eyed Mark McGuinness , I've been invited to chair a panel for Sport England and Channel 4 at their "All Together Now – sports, community and the web" event on 1 May.

Now this really gets me excited.  Many of you know that I write a rowing blog , I still compete and am involved on the committee of a big rowing race.  This is a perfect place for my passion and my business work in social media, digital and business development to intersect.

Here's what the event is about. 

Over the course of the past three years the emergence of blogging, social networking services and platforms which showcase and share user generated content have transformed the possibilities of how we connect, converse and collaborate with one another.
’In the 20th Century, we were defined by what we owned, in the 21st Century we will be defined by what we share and give away’ Charles Leadbeater, author of "We Think"

The potential for organisations and brands to harness these technologies and tools to engage with users, customers and their communities in radically new ways is becoming clear.


How can all those organisations working to promote active participation in sports and the brands that wish to sponsor their activates and campaigns work together to make the most of the unrivalled viral power and network effects of the web in the run up to 2012?


All Together Now will bring together leading social media developers and thinkers, sports governing bodies, communities’ sports organisations and some of our leading brands into a unique event to explore these opportunities.
 

Now, can you guys put your thinking caps on and tell me what questions you think I should be asking the panel members?

Here are some of my ideas….. 

What would be a 'perfect' social media outcome for London 2012?

How would you ideally like to engage online with the folk who run your sport?

Where do you go to talk about your sporting interests?  (online and offline).

3 replies
  1. rebecca
    rebecca says:

    Got a reply from Nick Andrews of Fleishman Hillard, Europe….

    Technically, Social Media is anything that allows people to connect, converse and, evidently, socialise online or (I guess by phone). In practice, this means such things as Facebook, MySpace, Twitter, YouTube and the like. Like minded people finding common interests online.

    In terms of your friend, therefore, I guess the debate is around how the Olympics can be taken beyond the traditional televisual or live audience and how it can be used to inspire youth, in particular, but also others. Bear in mind, for example, that the internet is the fulcrum for public protest – a bad result might be that the Olympics gets swallowed by pro-Tibet protests, or equally that might be a good thing depending on your point of view.

    Reply
  2. rebecca
    rebecca says:

    Got a reply from Nick Andrews of Fleishman Hillard, Europe….

    Technically, Social Media is anything that allows people to connect, converse and, evidently, socialise online or (I guess by phone). In practice, this means such things as Facebook, MySpace, Twitter, YouTube and the like. Like minded people finding common interests online.

    In terms of your friend, therefore, I guess the debate is around how the Olympics can be taken beyond the traditional televisual or live audience and how it can be used to inspire youth, in particular, but also others. Bear in mind, for example, that the internet is the fulcrum for public protest – a bad result might be that the Olympics gets swallowed by pro-Tibet protests, or equally that might be a good thing depending on your point of view.

    Reply

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