CAS caught up with Chris Hirst, MD of advertising agency Grey London. How does biz dev work at Grey and what is your role? I imagine biz dev is in two halves there’s the organic side from existing clients and the new business side. They are basically totally different. New business I envisage is like [...]
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I was reading JP on the supposed death of blogging. Now there is a bit of sadness from the early-adopters like Adriana and Hugh that the intimacy of the early years has bone. And the hugely hyped when they change their habits. But surely, when a medium goes mainstream it's bound to change. There are [...]
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On the flight I read a copy of Fast Company magazine that was in the goodie / shwag bag we got given at SXSW. A profile of Anomaly , a US agency that is trying to activly 'kill' the old advertising model. They are known for being branding / design / innovation think-tank and VC [...]
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There are some clear changes happening in B2B as convergence with CRM becomes ubiquitous. These have been neatly summarised by Brian Carroll in a recent post I believe the complex sale presents a set of unique sales and marketing problems that benefits by a shift away from the traditional lead generation mind-set to a new [...]
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