Recurring, diverse revenue streams underpin the successful agency. Being exposed to a single large client is well-known as a fundamental mistake for agencies. I had a consulting client who spent a year executing a new corporate identity for a UK Building Society Bank. Within 4 weeks of it’s launch and roll-out nationwide, the outfit had [...]
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
Pitching is a very important tool for generating new business, but certain aspects of a successful pitch can sometimes be overlooked. When approaching a pitch with a prospective client, try to imagine you are pitching yourself to someone you would like to have a long relationship with. How can you come across as the kind [...]
hello and welcome to an awesome week of new leads Agencies Taproot Creative, integrated marketing, Tallahassee, FL, USA BBDO, Advertising agency, Russia Beckerman PR, creative public relations, NJ, USA The Bounce Agency, creative solutions for the right answer, South Carolina, USA Intermark Group, Top 100 advertising agency, Birmingham AL, USA Brands Equifax – credit scoring [...]
CAS caught up with Chris Hirst, MD of advertising agency Grey London. How does biz dev work at Grey and what is your role? I imagine biz dev is in two halves there’s the organic side from existing clients and the new business side. They are basically totally different. New business I envisage is like [...]
I was reading JP on the supposed death of blogging. Now there is a bit of sadness from the early-adopters like Adriana and Hugh that the intimacy of the early years has bone. And the hugely hyped when they change their habits. But surely, when a medium goes mainstream it's bound to change. There are [...]
There are some clear changes happening in B2B as convergence with CRM becomes ubiquitous. These have been neatly summarised by Brian Carroll in a recent post I believe the complex sale presents a set of unique sales and marketing problems that benefits by a shift away from the traditional lead generation mind-set to a new [...]
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