Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
Pitching is a very important tool for generating new business, but certain aspects of a successful pitch can sometimes be overlooked. When approaching a pitch with a prospective client, try to imagine you are pitching yourself to someone you would like to have a long relationship with. How can you come across as the kind [...]
hello and welcome to an awesome week of new leads Agencies Taproot Creative, integrated marketing, Tallahassee, FL, USA BBDO, Advertising agency, Russia Beckerman PR, creative public relations, NJ, USA The Bounce Agency, creative solutions for the right answer, South Carolina, USA Intermark Group, Top 100 advertising agency, Birmingham AL, USA Brands Equifax – credit scoring [...]
The internet makes it easy to get in touch with people and organisations – right? WRONG. Day after day working for my business and my clients’ I find examples of organisations that make it really difficult for people to get in touch. Here’s the latest crop of examples. Author gets article into Harvard Business Reivew [...]
We took part in the Adestra / eConsultancy census on email marketing. And the full report is now published. Containing the usual range of statistics and trend analysis the news is generally good for the medium: more people use email marketing – with success budgets are rising from 14 to 17% of total spend ROI [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
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