By Rebecca Caroe Tuesday August 12, 2008
Got a reply from Robert Frost at adstorm. We don’t disclose details of our own marketing and advertising activities and their performance to strangers however it is probably clear to you that being specialists in online advertising, AdStorm closely track performance and conversion of all our media, and if it didn’t work, we wouldn’t be [...]
By Rebecca Caroe Tuesday January 8, 2008
Reading John Hagel way way back in 2003, he advocates a FAST strategy for B2B Long term strategy is dead in the water (who knows what markets will be doing in 5 years?) Here’s what he suggests around three key themes (Accelerate, Strengthen, Tie it all Together) On the six to twelve month horizon, Accelerate [...]
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