Paul and Tom over at creativebrief have kindly listed me as an "associate" on their page of great folk who work in and around business development for agencies. Here's the Associates Page P.S. what do you think of me describing myself as a "not a gofer"…. Bookmark to: Hide Sites $$(‘div.d617′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]
Continue reading about Using Twitter for Business Development…. part 3
Image by vincos via Flickr Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it. You may find some of the other answers useful / insightful. I'm writing a piece on how social tools can help people develop their career and would like to [...]
Continue reading about 7 tips for biz dev using Social Media
Image via Wikipedia I have a regular Google alert search set up for myself and my clients for key words (my name and key brands). This chucks a weekly email to me with a summary of metnions. Today I read this one from a link in Samepoint.com In a search for my surname it [...]
Continue reading about Some handy tools for online PR and reputation monitoring
The offer. What a bundle of aspiration-clashed-with-reality is contained in that one phrase. But making a clear and attractive offer is even more important now that you have less time and more to achieve. As before, I'm using my own recent work as an example for this post. When I approach a new organisation, I [...]
Continue reading about Top Tips for biz dev in a Recession Part 3 – Making your offer compelling
Mark Ritson writing in Marketing Magazine (3 September 08) showcased the tie-up between Penguin Books and Match.com in a co-branding deal. Coincidently this week I am working on a client who has a paid-for newsletter for a niche audience. They approached me asking for ways to increase subscription and advertising revenues. My answer, in part, [...]
Continue reading about Adding co-branding to your biz dev mix can boost sales in a recession
Just had a good chat with Andrew about hiring new biz people. The gist was that most businesses get to a size when the MD can no longer do all the biz dev work alone. What do you do next? Options include: train up a graduate hire an experienced person with 3/4 years in the [...]
Which social media tools are appropriate (and easy) for newcomers? I had a very interesting session working remotely (backstory on remote consulting) with Prosper Consulting and Simon Ibson, the MD. He is quite new to social media as a business development tool and we discussed the places that I use to promote my blog as [...]
Continue reading about Social Media Tools for business – how to get started
I did a coaching session for Geraldine Grey – who is changing career direction and retraining as a real estate agent. She has kindly allowed me to write up the key biz dev tools that I recommended to her Create a strong "Brand You". For her, this is to be 'the English Realtor' [yes she'd [...]
Continue reading about Four biz dev ideas for the self-employed
There are some clear changes happening in B2B as convergence with CRM becomes ubiquitous. These have been neatly summarised by Brian Carroll in a recent post I believe the complex sale presents a set of unique sales and marketing problems that benefits by a shift away from the traditional lead generation mind-set to a new [...]
Continue reading about B2B and the complex sale……evolution or revolution?
Recent Comments