The downturn is real and may be affecting your business. Your time is precious, so today we launch a mini-series about how to improve your new business development. What’s in the series? 8 steps you can do today for improved lead generation 5 ways to focus on your targets 2 improvements for a compelling offer [...]
The offer. What a bundle of aspiration-clashed-with-reality is contained in that one phrase. But making a clear and attractive offer is even more important now that you have less time and more to achieve. As before, I'm using my own recent work as an example for this post. When I approach a new organisation, I [...]
Mark Ritson writing in Marketing Magazine (3 September 08) showcased the tie-up between Penguin Books and Match.com in a co-branding deal. Coincidently this week I am working on a client who has a paid-for newsletter for a niche audience. They approached me asking for ways to increase subscription and advertising revenues. My answer, in part, [...]
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