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3 Ways to Change Your Business Thinking & Actions for 2018 Success

 

Use the code “2018success” to grab a seat with a 50% off end-of-year special!

This November, we’ve got another breakfast seminar happening! We will be covering 3 ways to change your business thinking and actions for 2018 success. 

Has your business reached a standstill even with new business strategies and tactics implemented?  

Perhaps it is time to renew your thinking with us! Getting your thinking right is the key to developing the right business strategy and tactics. Digital marketing is one of the most effective tools to utilise when unlocking business growth and boosting brand awareness. To help you better understand how incorporating digital marketing and the right business strategy can unlock secrets that underpin success, we have this insightful breakfast seminar lined up for you.

About our speakers

An experienced B2B expert, specializing in direct response marketing and new business development.

A well-recognised leadership coach, workshop facilitator, keynote speaker and author, focused on entrepreneurship.

Practical tips you’ll learn

  • How to break old patterns of thinking to make fresh and effective plans
  • Which crucial steps to take to boost your digital strategy
  • SEO techniques to attract traffic to your website
  • How to implement ‘the basics’ really, really well for brand awareness

If you’re serious about starting the new year with the tools needed for success, you wouldn’t want to miss 3 Ways to Change Your Business Thinking & Actions 2017.
A light complimentary breakfast is included!

23rd November, 2017

7:30am – 9am

The Common

1 Faraday Street, Lvl 2, Suite 7
Parnell
Auckland

The Common

Use the code “2018success”at the checkout to get a 50% discount!

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Local Marketing event in Auckland

8 Marketing Strategies To Grow And Scale A Local Business

Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success.  Better still, they’re all things you can do yourself – today.

Ready for your local marketing quick-fix?

Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or a country. Few of your customers are in social media looking for your locally supplied services.  Having robust local marketing tactics is essential. The key is to get value from both online and offline marketing spend and the cross-overs are increasingly beneficial when focused on local marketing.

Rebecca Caroe shows you 8 tactics for local marketing success. Take a look at the list, and for more details, check out Rebecca’s full presentation below.

8 Tactics For Local Marketing Success

1. Google My Business 

You can control how Google represents you by looking at 4 aspects of your site: words, pictures, videos, and maps. Go to business.google.com to edit the information. This is great for verifying addresses, changing and maintaining information when you move and much more. Today, since a vast majority the local searches are happening on mobile, it’s important to keep the information up to date. In fact, we did an experiment of where our ads were viewed and found that an overwhelming majority of our advertising was viewed on mobile devices (see video below – timestamp 21:06).

2. Key Words

Use efficient local keywords. Google is well known but supports its own objectives. Select an independent keyword tool. Also ensure that the city, town, or suburb are all included in the meta data.

3. Directory Listings

Online directories are underappreciated and do matter. Get yourself listed in both general and niche directories. Write a standard one sentence or paragraph and send it in to all of them. Don’t know where to start? We have you covered with our comprehensive list of directories.

4. Google Alerts

Google can give you alerts for key search phrases. Sign up to get them. Good phrases to sign up for are your business name, key staff members, competitors,  and new business opportunities. This is a great way to contact prospects, build a mailing list and much more.

5. Business Associations

Business associations are an invaluable way of meting local businesses. Through this, you will be able to network, give talks, send out promotions, and even get a mailing list.

6. Networking Events

The reason for this is similar to the previous point; you can grow your local network giving you greater and more diverse business opportunities. Consider both general and niche events. The video below has many websites to find these events locally such as Eventbrite and Meetup.com. A good idea is to have a post-event process for picking up contacts. The handy “Card-In-The-Pocket Trick” works every time. Simply put the business cards of contacts you do want to follow up with in your right pocket and in your left pocket, put the others.

7. Testimonials

We all need to know who’s worthy of our trust and testimonials are a great way to do it. Make sure you have a testimonial page on your website. Set up a process to get testimonials regularly and make sure the most recent ones are on the top. And be sure to link it back to a client’s website. Keep a long and a short version. The short version can go on the website page for easy readability, and put the long version in a blog post that you can link to on the site.

8. Local Advertising

The traditional methods still work and are great for brand building and product/service promotion. Google Adwords, Google AdSense, Yellow Pages, Facebook, and LinkedIn are all great places to do this.

Want more?  How much more?

If you want to learn the secrets to compound growth for your business, get private coaching advice. Bespoke for your unique situation and with a 100% refund guarantee if you’re not satisfied.  No risk!

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Achieve More With Less: Time-saving techniques for business & marketing

Event: Achieve More With Less Time

Nowadays everyone works under time pressure. We all have a long list of things to do and running out of time in the day to do them becomes normal. Exceptional business owners and entrepreneurs are supremely organised. You need to understand how poor work processes affect you and what is possible to achieve with training.

What does it take to complete your task list?

When you know how to prioritise, set up efficient processes and avoid procrastination, you achieve your goals and clear your in-box. So if you’re not getting the business goal results you want, this event is for you.

Marketing Productivity Tips From The Experts

Ticket Includes: Time management training from market leader Robyn Pearce; practical marketing implementation advice from Rebecca Caroe and free ebook “Getting A Grip On Effective Meetings” (value $19); with complimentary breakfast, tea and coffee.

Guarantee: full refund if you’re not satisfied.

What You’ll Learn:

  • Outlook e-mail tricks to save at least 30 minutes a day.
  • Diary management and prioritising – methods used by the most successful and efficient people.
  • How to make best use of your marketing copy.
  • What, when and how to automate marketing processes.
  • Practical tips on how to outsource effectively.

Event Timings:

  • 7:45am – Doors open, breakfast served
  • 8:00am – Presentation begins: introductions
  • 8:10am – Inbox management techniques and streamlining workflow
  • 8:30am – Marketing processes so you don’t keep reinventing the wheel
  • 8:50am – Questions and Answers
  • 9:15am – Event ends with friendly business networking