On behalf of a client we're hiring a Business Development Assistant position.  Ideal first job for someone wanting a career in sales /biz dev for marketing agencies.  The job will start with three months training and mentoring with me, Rebecca Caroe and then a permanent post will be offered if the training has been successful. [...]








Just got an email from my client, thinkpublic , about a job they are posting.  Please mention having read it here on CAS if you do apply! Do you want to change the World? Are you a social entrepreneur? Do you want to be part of designing solutions that tackle the social challenges we face [...]








Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships .  She thinks that an internal "business development culture" is important She advocates building closer relationships with existing clients so they don't re-pitch their account Senior teams in agencies do not generally have a new business background  Business development [...]








Image via Wikipedia Outsourcing has been a hot topic for many years as the slide away from UK / US locations for low cost services continues.  But for an organisation / agency there's an issue much closer to home.  When should my business development be a service provided by an external supplier and when should [...]








Paul and Tom over at creativebrief have kindly listed me as an "associate" on their page of great folk who work in and around business development for agencies. Here's the Associates Page P.S. what do you think of me describing myself as a "not a gofer"….








 I have just had a proposal rejected by an agency  but I think it's such a good idea that I shouldn't let it go to waste. Business development for a digital agency into part of the real estate industry.  Can't say more here. My proposition would cost an agency £20k and would need to start [...]








A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]








Image via CrunchBase A great competition to promote an online service using Twitter to collect entries.   We will be posting a trivia question every hour on the hour starting 1st Dec 08 till 25th Dec on twitter. Three people who reply to the tweet with the correct answer will get a $9.69 credit to their [...]








A website is a key tool to stating your business and commmunicating the personality of your firm to its markets. Here's a novel twist, a page listing "Alumni". Mulberry Marketing Communications has a page called "Mulberries " and says nice things about people who used to work with them.  Hopefully at least one of them [...]








A quick survey 1 – What are the top 3 things a business owner should be looking out for to signal the recession impacting his business? 2 – What metrics would you track closely? 3 – What is your favourite ‘recession survival’ strategy that has worked for you in the past?