Posts Tagged ‘Business’

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Why prospects hide and how to overcome

By Monday March 1, 2010

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Image via Wikipedia We have been members of BIMA for a while – it’s a trade body for digital agencies.  They ran an event called “New business generation – farming style” earlier this month.  It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and [...]








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Usher in the era of the ‘humble’ corporation

By Tuesday January 19, 2010

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Image by couchlearner via Flickr Reading Jay Baer’s recent post about truth and candour, I think he has got a great point. The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low.  Domino’s is the most recent example of a long list of internet marketing screw-ups. He [...]








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Speculative work & pitching

By Tuesday August 18, 2009

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Image by macinate via Flickr No matter whether you are proor anti the arguments for doing speculative work in order to win a client are discussed in many places – particularly for design agencies. Jacob Cass has written a good summary of the arguments for and against. when I was researching my own view I [...]








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Top tips for biz dev in a recession Part 1. Lead Generation

By Wednesday October 29, 2008

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I've said it… the "R" word.  There is one going on right now.  If you aren't yet feeling the early symptoms – be grateful.  Here are some early plans you can put in place to ensure that your business does its best to survive.  I am starting with Lead Generation.  This is the earliest part [...]








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