Help is needed:

Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.

I’d like to give them a decent informational talk with a bit of humour thrown in.

Here’s the brief.

You may remember we met back in the Spring and amongst other things I mentioned that I may run a Careers Evening of talks around the Advertising and Marketing sector. Unfortunately, this hasn’t come to fruition. However, the Advertising and Marketing Communications Careers Fair is happening on Thursday 29 October and I am putting on some talks during that event.

We talked about the possibility of your doing 20 minutes on understanding the family tree of the sector, what job titles really mean with some jargon busting. Would you still be willing to come along and do this?

Questions:

1. List all the different types of Advertising and Marketing Communications agency specialisms
2. Create a ‘family tree’ of the sector
3. List all the main job titles found in agencies
4. List all the main job titles found in client-side marketing departments
5. What does each title REALLY mean?

Sounds like an A-level exam….. but can you help me out?

I’ll get going with some of the lists.  More tomorrow.

Please post your suggestions below.

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Cambridge Judge Business School's Centre for Entrepreneurial Learning does an annual residential course called "Igniting Enterprise"   It's a all-you-need to get started course where the attendees are expected to come with an idea for a new business that they can use as the model for all the lectures.  I think the focus is on business innovations.

Brochure download  

Last year I played a very small part in delivering the content – doing marketing advice to course members.

This year's course runs in Cambridge from 29th June to 5th July 2008.  It costs £1000 if you come as an individual and £3000 if a company is paying you to attend.   

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