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	<title>Creative Agency Secrets &#187; clear english</title>
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		<title>avoiding legalese</title>
		<link>http://creativeagencysecrets.com/avoiding-legalese/</link>
		<comments>http://creativeagencysecrets.com/avoiding-legalese/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 18:10:36 +0000</pubDate>
		<dc:creator>Rebecca Caroe</dc:creator>
				<category><![CDATA[Conversational marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[clear english]]></category>
		<category><![CDATA[jiglu]]></category>

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		<description><![CDATA[Was browsing around the Jiglu website and decided to actually read the terms and conditions of service docuemtns. What a surprisse.&#160; Written in normal language with careful explanations about how they will and won&#39;t serve you and use your information.&#160; Here&#39;s an extract. We are very conscious that most people are asked to click on [...]		    <div addthis:url='http://creativeagencysecrets.com/avoiding-legalese/' addthis:title='avoiding legalese ' class="addthis_toolbox addthis_default_style addthis_16x16_style">
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Was browsing around the <a href="www,jiglu.com">Jiglu </a> website and decided to actually read the terms and conditions of service docuemtns.
</p>
<p>
What a surprisse.&nbsp; Written in normal language with careful explanations about how they will and won&#39;t serve you and use your information.&nbsp;
</p>
<p>
Here&#39;s an extract.
</p>
<blockquote>
<p>
	<em>We are very conscious that most people are asked to click on terms of service without ever being given a clear idea of what it is that they are allowed to do, or not, unless they have practiced law for some significant period of time.</p>
<p>	This strikes as a little unfair, and so what we intend to do here is to set out what you can and can&#39;t do with our service, and what we are allowed to do.</p>
<p>	Don&#39;t get this wrong, just because this is written in friendly language doesn&#39;t mean that we are going to allow you to do anything at all with the service. In fact, quite the opposite. We are rather proud of it, and don&#39;t want anyone trashing it, thank you very much.<br />
	Ok, so here goes.</em>
	</p>
</blockquote>
<p>
A breath of fresh air.
</p>
<p>
Speak the language your customers understand.&nbsp; Good life lesson there!</p>
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