Can you come to a seminar I am running for a client?
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]
By rebecca Wednesday April 16, 2008
Web Design for ROI by Lance Loveday and Sandra Niehaus
They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]
By rebecca Saturday March 8, 2008