It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]
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They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]
Continue reading about Web Design for ROI by Lance Loveday and Sandra Niehaus
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