It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees).
Event is in London, UK [...]
Continue reading about Can you come to a seminar I am running for a client?
They wrote a book, called Web Design for ROI.
Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth.
Reasons for writing it – frustration… the business case and the design guidelines.
Clients [...]
Continue reading about Web Design for ROI by Lance Loveday and Sandra Niehaus
