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Posts Tagged ‘Closed loop marketing’

Creative Agency Secrets Archives

Can you come to a seminar I am running for a client?

It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.   This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]

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By rebecca Wednesday April 16, 2008

Web Design for ROI by Lance Loveday and Sandra Niehaus

They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]

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By rebecca Saturday March 8, 2008

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