Cluetrain celebrates 10 years – so what next?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
By rebecca Thursday June 18, 2009
Check the state of your business
There's hype and then there's the reality of a true step-change in the way we live and do business. The language of conversations in business are now real and happening. Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone. That was written 10, yes TEN years [...]
By rebecca Sunday November 9, 2008