Joint bidding and corporate collaboration
I have been reading about the Australia Tourism pitch that's going on right now. It's a knotty one because there is one dominant, hugely successful campaign that lurks in the background (Paul Hogan's shrimp-on-the-barbie) which is now 25 years old but well-remembered. The Economist quotes Geoff Buckley, MD of Tourism Australia "The Hogan ad was [...]
By rebecca Friday May 16, 2008