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Scrabble It Is Marketing

We’re hiring! – Digital Marketing Assistant

Creative Agency Secrets provides digital marketing services for brands and businesses. We are a leading agency innovating with new marketing techniques like SEO, community building, direct response and advanced blogging.

When working with us, you will learn how to run and manage digital platforms such as a website, e-commerce shop, blog as well as learn the ins and outs of email marketing, database management, and social media marketing.

If you want to get a career in marketing but haven’t found yourself a job – this will get you your first position on your CV and some solid experience.

Being a digital native on the internet is essential, so a Marketing, Communications or Business Studies degree would be considered favourably. No prior knowledge of websites, blogs or online marketing is needed – full training is provided.

Send your CV and Cover Letter to Conrado along with one page describing an event you ran (party, event, gig, etc), outlining what you did to market and promote it, the tools and techniques you used, what worked and what didn’t work and the outcomes.

This job is a 4-week unpaid internship. The start dates and hours are negotiable, and can be suited around your studies. If there is work available for the best candidate after 4 weeks, you may be offered part-time work at $20 per hour.

Applicants for this position should have NZ residency or a valid NZ work visa.

Referral marketing illustration

Case Study: Three ways to increase referrals

Working with a client who makes animated explainer videos – Case Study of how to grow referrals.  We discuss three ways they can get more referral business.

Referral marketing illustration

Image by NWeSource

1.  Innovations in your specialism

Every market changes over time – fads pass, new ideas surface.  So write about what’s happening in your market.  Consider writing about styles, techniques, innovations to be added onto an explainer video (if that’s your business).  So which new styles are coming about?  Where did each one come from – background and timeline of the evolution.

In the writing analyse the change, what are the component parts, which elements stand out.   You could add in new uses for explainer videos – for example in a PitchPack video brochure.

The goal:

  • Give the reader the education and tools to make an analysis themselves of whether their archive of explainer videos is getting dated
  • Show your opinion as a market leader on what’s good, what’s new and what’s to be avoided
  • Create content which you can share with past clients and encourage them to update their videos and re-buy from you.  [This is referring back to prior clients, not new ones.]

2.  Create a Call list

You need to speak to people if you sell in Business to Business (B2B).  The best way to start a dialogue is with Open Questions.  These encourage a longer response from the other person and give you insight into their views on a topic.  Any insight enables you to position your services as a solution to issues they raise.

Here’s an example of a call prompt (not really a script).

“Hello, Rebecca.  I sent you our article about new styles in explainer videos.  I just wanted to get your opinion on it.  What did you think?”

Can you imagine how the call will develop into a discussion?  

Yes, so can I.

Whether you get a new job immediately or not, you stand a good chance of doing some good things

  • Checking your contact database is still current – add new names in if you can
  • Finding out the current situation in the client business with regard to your service offering
  • Reminding them that you exist and have been trusted with work in the past
  • Updating your CRM with lead status (cold, warm, hot)
  • Possibly opening new opportunities for new business.

Create this call list from a list of all your clients from the past 3 years (more if you’ve been in business longer).  Also add to the list from your Linked In connections and those from your co-workers.  Goal to have 100 people on the list to call.

Plan on making 3 calls per week, per person in your team.  Yes, new business development requires discipline and is hard.   We can teach you how…

3.  Getting Referrals

Start to build a referral marketing engine into your daily project work as well.  We find what works best is to connect with them early in the project.

Start with a “Happy call” when you ring asking for feedback on how the job is going.

Then build on this with a similar call just after the project has been delivered.  Remind them of what they said on the earlier call.  This is the moment to ask for a testimonial for the project team.

After getting this, I usually wrap up by asking

Do you know anyone else who might like to meet us? 

My goal is to get two names of people as an introduction.  My big tip to make this successful is to ask the question and then to stay silent until the other person has come up with a name…. stay silent as they “ummm” and say “maybe”, “well”,  “I’m not sure” and still stay silent and they will 80% of the time come up with a name.  If they firmly say no, you can prompt with – maybe a co-worker in a different team or maybe someone from your previous job and see if that can deliver a name.

How to use the introduction….. write an email to BOTH people.   This is my template email that works.

Subject: NAME OF THE INTRODUCER

Hi Alex,

Our AGENCY NAME has just completed a job for INTRODUCER and s/he suggested you as someone who might like to get to know us.

We completed an explainer video (link) for INTRODUCER.

I took a look at your website and [something helpful here which they can use immediately].

Looking forward to connecting.

Lots of love from Rebecca (only joking… use an appropriate sign off).

I always cc the introducer in this message so they know what I said.

In the email you could tell them about the customer satisfaction scores or Net Promoter Score which your team has acquired over time. Or link to TrustPilot Reviews or your Google My Business Review score.

The follow up call is just a friendly get to know you call. No selling.  But if you feel it’s gone well you can follow up with an email linking to a helpful resource from your website.  Here’s one I use frequently.

By the way, I found your website copyright is out of date (2012), here’s an article we wrote which explains how to add code to your website so this updates automatically every 1st January.  Just send this link to your web developers and tell them to make the change – do it once, and it’ll run forever

This is an example of the type of helpful marketing tips which Creative Agency Secrets writes in our newsletter and blog.  We want to enable you to buy web services as an informed consumer (and we don’t build websites, we help our clients to use them actively to win new client business).

Cute eh?

Then you have to put them onto a stay-in-touch programme or ask if they will allow you to stay in touch with a newsletter subscription.  Either way, one call won’t win you business but a dedicated process to provide utility (usefulness) to them, will ensure you are remembered and they take your calls in future.

Will Technology Define Successful Events in 2016?

Event Technology is developing and defining the way we plan and create events in brand new ways. Loseberger is a UK company working with events. They recently published these infographics about how technology is developing and how it’s being used to make events more effective. Take a look and let us know what you think!

Event Technology: Will This Define Success in 2016?

My Internship at Creative Agency Secrets – Emelie Tillack

Emelie Tillack InternshipMy name is Emelie and I have been interning with Creative Agency Secrets for the past 2,5 months. I am a Swedish marketing student at Halmstad University and this internship has been a part of my education. It has been great to finally get to work with marketing for real rather than just be reading about it in a textbook. I am happy I got the chance to do my internship here in New Zealand, it has been a fun challenge and I have learned a lot.

What I have learned

During my time here I was lucky to learn many different things within digital marketing. I have learned to work independently and to do research in order to be able to create great content for both Creative Agency Secrets and for our clients. My colleagues have introduced me to a bunch of awesome marketing tools such as; Feedblitz, MailChimp, WooRank, SumoMe, EventBrite, Teamwork, Google Analytics and WordPress just to mention a few. It’s been fun to learn how to use all these tools and see how effective they are when you use them right.

Writing, writing and writing. I have been writing many blog posts and learned the importance of SEO. You have to create great content and you have to make sure your website gets noticed. Because if no one will read your post, then what is the purpose of having all this great content on your website? By improving your SEO, you are more likely to get noticed on the web.

Not to forget, social media has been a big part of my work here. I have been doing social media for some of our clients. It is not always that easy, I have learned it can actually be quite hard. Anyone can get likes, but it gets a lot harder when you want your likes to click through to your website and actually become a customer of yours.

Tack!

I am very grateful for this opportunity and I would like to thank the team for this time together. Rebecca, Jeremy, Laura and Conrado, thank you! Thank you for all your help and all the time you have spent on explaining and teaching me new things. I have learned a lot and it is all thanks to you. I wish you all the best!

Yeeey,
Emelie

SEO Tools

7 Tools to Improve Your SEO

Improving the SEO for your business is very important. When potential customers search for your products and services you obviously want to appear as high in the search engine rankings as possible. In order to do so, your SEO has to be better than your competitors. Google and other search engines will rank what they think is relevant to what is searched for. Therefore, you have to make sure Google thinks your business is relevant to rank. The higher ranking you get on Google, the more likely you will be to drive more traffic to your website. So, what do you do and where do you start?

BrightLocal’s 7 SEO tools

BrightLocal is a company that specializes in SEO tools that help businesses grow through the effective use of search marketing. Today, BrightLocal have more than 20,000 customers worldwide using their 7 SEO tools.

1. Local Search Rank Checker

The first tool is the Local Search Rank Checker. It tracks your ranking on search engines like Google, Bing and Yahoo and it covers both organic and local search rankings. You have the opportunity to set up this tool to run a report automatically every month or week and you can compare your result to previous reports. Decide what settings will work best for your business. Finally, the report is also available for you to download. Keep track on your ranking and make sure it goes up!

2. Local SEO Check-up

The Local SEO Check-up tool provides a fast and comprehensive audit of a business’ local SEO set-up. It’s a complete local SEO audit tool that runs more than 300 automatic SEO checks. It enables you to speed up your SEO audits and it only takes 5 minutes to set up! You get a clear and accurate report within 15 minutes which you can share directly with clients and prospects. The things this tool checks includes: inbound links, domain authority, your presence on the most important local directories, social media, and Google Places.

3. Google+ Local Wizard

You use Google+ Local Wizard to quickly analyze you Google+ optimization and benchmark your business against your top 10 local competitors. You can also see your ranking on Google+ for your key terms.

4. CitationTracker

CitationTracker is a tool that helps you find, track and manage your local citations. A citation is a listing for your business on a third party site, for example; on a review site like Yelp. By using this tool you will get help with your citations in four different ways. It will help you find existing citations, locate old and incorrect citations, spy on your competitors citations and track the change you make to your current citations. You can also find new citations by locating your top 5 competitors and list your business on the same site!

5. CitationBurst

The CitationBurst tool helps you if you don’t want to go through the labours of manual citation building yourself. CitationBurst will do it for you! It gives you the chance to submit to multiple directories at one time and help to generate listings on local, general and niche directory sites. Pick what sites you want to submit to and CitationBurst will complete the submissions for you within 14 days.

6. ReviewFlow

What ReviewFlow does is that it locates and monitors online reviews on important directories and reviews sites. Using this tool makes it possible to find existing reviews and track all new reviews you receive. ReviewFlow keeps track on all major review sites such as Google+, Yelp and Tripadvisor. By collecting reviews from all sites the report makes it easier for you to read and comment your reviews. You can schedule the report to update monthly, weekly or even daily.

7. ReviewBiz

The final tool is ReviewBiz. It gives you the opportunity of adding a ReviewBiz badge to your website. Create and customize your button and copy paste the code onto your website. By doing that, your clients can easily click-through to a review site of your choice to read and add reviews about your business. Positive reviews will boost your local ranking!

SEO Tools

Image credit: pixabay.com

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Grow Your Online Marketing Programme with Audience Industries

Let’s get serious about your online marketing programme

Do you want to make your business work? Of course you do. So get serious about your success and let’s talk about what it’s really going to take for your online marketing programme to get you the numbers you want from your website.

Audience Industries is coming to New Zealand for a second year in a row and these two international experts from the US, Dan Morris and Rachel Martin, want to sit down with you and show you what you need to know to operate your business online and make it successful.

A sneak peek of what you’ll take away from the courses: Escape Velocity

Do you know how much you make per visitor? Per pageview? How much should you really be spending on your online marketing efforts? You’ll get the tools you need to find out and take action to make your online business pump out the numbers you want to see. Set your goals and learn from Dan and Rachel just how to achieve them with Escape Velocity.

Sound like you? This is just one of four courses in the curriculum for the Audience Industries NZ tour. You want to grow your online marketing programme? This is it. Sign up for Escape Velocity in Auckland for April 29th and learn how to tighten up your goals and really reach them.

What else can you look forward to in the 2016 Audience Industries NZ tour?

  • Auckland, April 29th – Escape Velocity Curriculum

  • Auckland, May 1st – Sequoia Curriculum

  • Dunedin, May 3rd half day – Sequoia Curriculum

  • Dunedin, May 4th half day – Circles Curriculum

  • Wellington, May 5thSequoia Curriculum

  • Wellington, May 6thCircles Curriculum

  • Auckland, May 9th – Circles Curriculum

  • Auckland, May 10th – Clusters Curriculum

Click through to read about each course in depth including the curriculum.

If you’re ready for Escape Velocity, book now and ready yourself for an event that will take you straight to the heart of the 5 key metrics you need to know as a business to operate successfully online.

Is content syndication a good idea for articles?

Periodically I answer questions on www.Clarity.fm – a broking website for experts and entrepreneurs. This questioner is a startup and wants to know if having his blog articles syndicated will be helpful for his business. The answer applies to established businesses who write articles as well as startups.

The advantages of Content Syndication

I would say that it is 100% a good idea with a couple of caveats.

First, your syndication destination should already have an audience who aligns closely with your startup’s desire clients / customers.

Second, the syndicator must allow link-backs to your website.

So definitely go do it – if it builds audience with prospects and also if it can be made to drive traffic back to your website.

The key to appraising whether these things are appropriate, are all about building audience, testing the market and getting early adopters.

So consider your articles and whether a call-to-action can be added to the bottom of each one that drives the interested reader to your website. When they get there, can you capture their details by offering something to the reader?

Improving your local SEO is an important part of your business marketing.  It’s all part of Getting your website working hard for your business [there’s a free ebook telling you how].

Read more blog posts about Profile Raising by clicking the icon below. It’s one of the steps in our 8 Step Methodology 

4 Profile