12 Barriers to Growing your Email List
This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]
By julia Monday September 27, 2010
Update on Intuit / Quickbooks debacle
I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
By rebecca Thursday February 5, 2009
VRM – see your possible data future
What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]
By rebecca Monday March 31, 2008
The future for customer data – a preview
Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]
By rebecca Monday March 24, 2008