I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]
Correction: TFM&A doesn’t use best practice any CRM. Just got emailed by TFM&A to get me to sign up to their 2008 event. I’ll probably go. But first a gripe. If they are the pre-eminent exhibition and conference for technology for marketing and advertising (as the name implies) why oh why can’t they use best [...]
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it. Read this if you want convincing about what the ‘average’ consumer in the UK does with it. And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability [...]
Are you involved in any customer loyalty schemes? Do any of your clients use loyalty and repeat purchase campaigns to improve sales? Take a look at this email I just got from Lovefilm. I’m a customer – have been for two years. it is a great service. For a while they’ve been offering member get [...]
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