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I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury’s Wispa.
Itself a brand that’s been well used to great PR (thanks to inspiration from Mark Borkowski in the past. What interested me in what Will wrote was his criticism of Wispa asking visitors to register in order [...]
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Tom and I corresponded a while back and I have been keen to get an interview with the Engago team about their LeadsExplorer service.
Have a browse around their site and if anyone's tried the service, please write back and tell us what you think.
1) What gave you the idea / inspiration to [...]
The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there.
But what if you could completely redesign your job so that half of your activities were taking place using internet tools?
What do [...]
Continue reading about VRM for the medical industry… daylight?
