Thinking hard about databases
Sunday, February 10th, 2008Two new clients in the past month have asked me to help them improve their sales and marketing databases. One is a start-from-scratch job which is nice because there’s gthe opportunity of finding the best functionality and add-ons and enabling a smooth upload and data transition. The other is an upgrade and extend job - which is rather more difficult.
Here’s my list of possibles that I am researching. Are there any more that you’d suggest I add to the list?
Sage’s ACT!
Customers Really Matter’s InTouch
I need to find something with good data, customisable fields, reporting, filtering, campaign management and, preferably, automated unsubscribe / undeliverable updates.
Am trying to start with an open mind….. but finding myself hemmed in by ghastly IT sales talk…. especially the ‘interactive dashboard’ video from Sage. Urgh!
