Creative Agency Secrets

I got rather excited that the canny Daily Telegraph had signed up Sir Martin to blog for them from Davos. I thought we would get some real deep insight to get our teeth into…

Best so far is

My random poll indicates about two thirds concerned about the inadequacy of FED and US government action. One third agreeing. To be fair they’re probably damned if they do and damned if they don’t.

Nice…. Ok. But then I go to Brand Republic to check out setting up a blog (Thanks Andrew Japp) and frontpage headline is

Sorrell and Levy trade barbs over Google partnership.

And so why isn’t there anything on his blog about his point of view setting his side of the record straight…. that I would gladly get on an RSS feed for regular updates. What is currently there is frankly rather stale.

Here’s what they actually said

 ”What Publicis is doing represents a little bit of a concern that they didn’t get the technology right. I think Maurice is acknowledging a bit of an Achilles heel when it comes to technology.”

Levy hit back at his rival: “I’m sorry Martin said that — it’s really cheap, but it’s probably the result of his lack of understanding of technology.

“He’s a financier, I’m an engineer, and you can see the difference. I’m pleased with what we have done, and I’m sorry that my dear friend has not understood it.”

The Telegraph (canny folk) have signed up Sir Martin Sorrell as a blogger to cover the Davos World Economic Summit.

In his post on 22nd Jan he says

Seems to be total disregard for the stock market meltdown. Not only a disconnection between the financial markets and the real world at the moment, but the new media world too.

All new media models seem to depend on advertising for their future, but very few are willing to reveal their advertising revenues. Monetising, or in English making money, is difficult, especially with social communities, when they don’t join up for commercial reasons and really want to connect. What we used to call writing letters to one another.

Seems the man has a sense of humour!