I was invited by the lovely folk at Designer Breakfasts to do a workshop on how to do business development for your agency or for yourself.
The group was fantastic and worked really hard on the problems and tools I set them tow ork on. Here are the photos.
The handout is here. Designer Breakfasts handout
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I have been invited by Designer Breakfasts to lead a "brunch workshop" on 17th April
They are running a series of events to help design businesses improve their skills in getting new clients.
the first event was Sir George Cox talking about the future for design businesses; then Frances Hinton on how to ask the right questions of potential clients.
I will be moving towards practical strategies for finding and winning new customers and clients. As the blurb says…
This month’s event takes that approach to a practical level – developing a new business methodology that will make winning SME clients part of everyday studio life for you and your team.
Creative business development expert, Rebecca Caroe will get you thinking analytically about yourself, the type of clients you work well with and how to differentiate your business in a crowded market.
You’ll design your ideal customer profile, learn how to create and convert new opportunities using deep listening techniques and ‘golden questions’ and get insights on:• Auditing your new business strategy
• Developing disciplined steps to make new business work for you
• Preparing a marketing plan
• Committing to forward actions that involve your whole team
• Asking meaningful post pitch analysis questions
Book by email events@designerbreakfasts.net
Cost £95 including VAT.
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