Book Reading: The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
Sunday, March 9th, 2008[I only caught the end of this talk because I got lost trying to find a way up to the 4th level from the 3rd (don't ask it really did happen!) and Dierdre Walsh was sitting by the door and sent me her notes. Cheers, Dierdre]
Overview: Marketers can no longer interrupt users with advertisements and other materials thanks to technology advancements like TIVO. Now, we need to engage users.
Here are some helpful guidelines:
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