There are times when enforced time pressure and driven creativity can be very helpful for a business. Read the last paragraph of the Economist’s appraisal of the Facebook IPO. Mr Zuckerberg’s social-ist manifesto also made clear that Facebook would stick to what he calls “the Hacker Way” – a nod to the “HP Way” which [...]
we share the secrets of marketing that we use for our own clients.
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
Need a little mental stimulation during the Easter break? We’ve just the thing for you. We are running a guest post series by Feedblitz founder Phil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that [...]
There are a lot of places online where your personal and company profile is visible. This is the modern-day equivalent to directory listings that used to be a very important part of B2B marketing in the past. I was reminded of this by a recent follow request from StrewIt. I have no idea what the service is [...]
Image by luc legay via Flickr When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value. And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or [...]
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
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