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When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value.
And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or included in [...]
Continue reading about Five Tips on how to “amplify” your work online
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
Continue reading about Is Social Media making Customer Databases Irrelevant?
Got a reply from Robert Frost at adstorm.
We don’t disclose details of our own marketing and advertising activities and their performance to strangers however it is probably clear to you that being specialists in online advertising,
AdStorm closely track performance and conversion of all our media, and if it didn’t work, we wouldn’t be doing it! [...]
Continue reading about Update on Facebook for new client acquisition
