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	<title>Creative Agency Secrets &#187; Freecloud</title>
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		<title>Search Engines have a way to go to improve</title>
		<link>http://creativeagencysecrets.com/search-engines-have-a-way-to-go-to-improve/</link>
		<comments>http://creativeagencysecrets.com/search-engines-have-a-way-to-go-to-improve/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 08:31:42 +0000</pubDate>
		<dc:creator>Rebecca Caroe</dc:creator>
				<category><![CDATA[4 Profile Raising]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Alan Patrick]]></category>
		<category><![CDATA[Freecloud]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hakia]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[Nick Burcher]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Wikipedia]]></category>

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		<description><![CDATA[Nick Burcher has done a good job comparing different search engines results f or the phrase &#34;Michael Jackson Died&#34;.&#160; The one that comes up best is Hakia (pity you didn&#39;t put that at the top of your list, Nick give it some more publicity). Hakia bills itself as a &#39;semantic search&#39; engine that understands more [...]		    <div addthis:url='http://creativeagencysecrets.com/search-engines-have-a-way-to-go-to-improve/' addthis:title='Search Engines have a way to go to improve ' class="addthis_toolbox addthis_default_style addthis_16x16_style">
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<a href="http://www.twitter.com/nickburcher">Nick Burcher </a> has done a good job comparing <a href="http://www.nickburcher.com/2009/06/search-engines-show-wrong-michael.html">different search engines results f</a> or the phrase &quot;Michael Jackson Died&quot;.&nbsp;
</p>
<p>
The one that comes up best is Hakia (pity you didn&#39;t put that at the top of your list, Nick give it some more publicity).
</p>
<blockquote>
<p>
	Hakia bills itself as a &#39;semantic search&#39; engine that understands more about what the user is looking for. The Hakia results served up for &#39;Michael Jackson Died&#39; are definitely more relevant than the other search engines referenced above. Hakia note the existence of Michael Jackson the writer, but seperate this off into a top section with the label &#39;would you consider this answer?&#39; Impressive.
	</p>
</blockquote>
<p>
I also like his skill at tracking down the source of some of the confusion &#8211; Wikipedia who, since 2007, has had the exact phrase in an article referencing the &#39;other&#39; Michael Jackson. &nbsp;
</p>
<blockquote>
<p>
	Indeed Wikirank shows that visits to the profile of Michael Jackson the writer increased by 31,995% on June 25th. This &#39;other Michael Jackson&#39; Wikipedia profile was visited 83,134 times on 25th June &#8211; even though it has nothing to do with the King Of Pop.&nbsp;
	</p>
</blockquote>
<p>
However, the real answer to the search string could be provided by &quot;real-time&quot; search.&nbsp; The <a href="http://www.olmblog.com/?p=7154">Online Marketing blog</a>  summarises this in the context of the Iran + Electrion search string.&nbsp; This is a small holy grail that has been on the cards for a while. Take a read of <a href="http://blog.oneriot.com/content/2009/06/the-inner-workings-of-a-realtime-search-engine/">OneRiot&#39;s nice summary</a> (although it is a rather a strong sales pitch for his work).
</p>
<p>
But the &#39;rumours&#39; of the internet activity spikes causing Google news to think it was under attack by malware are more entertaining&#8230;. and <a href="http://www.twitter.com/freecloud">Alan Patrick</a>  has a good graph summarising the <a href="http://broadstuff.com/archives/1770-Michael-Jackson-Collapses-Internet-or-Not.html">reasons for the &#39;attack&#39;</a>  &#8211; this really made me smile!
</p>
<p align="center">
<a href="http://creativeagencysecrets.com/wp-content/uploads/2009/06/jackson.png" title="Michael Jackson graph" rel="lightbox[pics-1246176627]"><img class="imageframe imgalignleft" src="http://creativeagencysecrets.com/wp-content/uploads/2009/06/jackson.thumbnail.png" alt="Michael Jackson graph" width="286" height="187" align="left" /></a>&nbsp;
</p>
<p>
And of course this has clear implications for your own company / brand / name.&nbsp; Check yourself out on all the search engines Nick lists for obvious search phrases and see which one &#39;finds&#39; you.&nbsp; If not, back to the SEO drawing board to refine the natural search phrases.
</p>
<p>
Thanks for a great insight, Nick and starting my researches into this great topic.&nbsp;
</p>
<p>
<a href="http://creativeagencysecrets.com/category/4-profile-raising/" title="4 Profile raising icon"><img class="imageframe imgalignleft" src="http://creativeagencysecrets.com/wp-content/uploads/2009/05/icons007sans004.jpg" alt="4 Profile raising icon" width="86" height="86" /></a>
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