Posts Tagged ‘gi fernando’

Sport marketing – update on earlier thread

By Tuesday October 28, 2008

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I wrote a piece back in May about an event hosted by Channel 4 and Sport England on how to use social media for grass roots sport communication.  The Image by Leo Reynolds via Flickr and so I am re-linking to the article in case you want an update.








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Channel 4 and Sport – a template for audience engagement

By Friday May 2, 2008

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Thanks to Steve Moore I was invited to chair the Channel4 and Sport England seminar held at Horseferry Road [backstory here and here ].  I loved it.  A perfect opportunity for me to exercise my passion (rowing) and my profession (business development). The brief was that Sport England wants to educate its members (sporting organisations) [...]








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