Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions).
Bloggers reactions: FreshNetworks' Helen Trim
Charlie Robertson of Red Spider
Quentin Boyes of Honeycomb Software
Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception.
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Continue reading about Videos from event, “Should Brands be Broadcasters?”
I am hosting my third breakfast event. "Should Brands be Broadcasters?" on Wednesday 18th June, 2008 at One Alfred Place
I run these breakfasts in order to showcase new ideas and innovative marketing thinking. Past speakers include Adriana Lukas on Social Media and Mark McGuinnes s on the Enneagram.
Three speakers will give their unique points [...]
Continue reading about Come to Breakfast and debate “Should Brands be Broadcasters?”
[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients].
We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, [...]
Continue reading about Need more revenues? Here’s an idea for your agency
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees).
Event is in London, UK [...]
Continue reading about Can you come to a seminar I am running for a client?
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it.
Read this if you want convincing about what the ‘average’ consumer in the UK does with it.
And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability of [...]
