Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception.
[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients]. We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, [...]
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]
Many companies are continuing to send direct mail to large audiences who have not opted in to recieve it. Read this if you want convincing about what the ‘average’ consumer in the UK does with it. And if you want to see the future do some research into VRM. Vendor Relationship Management or the ability [...]
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