Videos from event, “Should Brands be Broadcasters?”
Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception. Bookmark [...]
By rebecca Wednesday June 18, 2008
Come to Breakfast and debate “Should Brands be Broadcasters?”
I am hosting my third breakfast event. "Should Brands be Broadcasters?" on Wednesday 18th June, 2008 at One Alfred Place I run these breakfasts in order to showcase new ideas and innovative marketing thinking. Past speakers include Adriana Lukas on Social Media and Mark McGuinnes s on the Enneagram. Three speakers will give their unique [...]
By rebecca Thursday June 5, 2008
Need more revenues? Here’s an idea for your agency
[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients]. We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, [...]
By rebecca Wednesday April 23, 2008
Can you come to a seminar I am running for a client?
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees). Event is in [...]
By rebecca Wednesday April 16, 2008