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I worked with Jeremy and Clive at Howard / Baines last year to build a strategy for their business development. At the time they had a unique positioning being equally comfortable working on Mac and PC. I thought this was worth exploiting – a rare talent and track record to prove it.
Building [...]
Continue reading about Shout! Howard / Baines new biz strategy has wings!
Indirect and oblique marketing opportunities.
One fantastic marketing tool that is often used by technology companies (but is available to most types of business) is to write a case study about your business. This details a particular product or service that you use and why you chose a particular supplier and the net outcomes of [...]
Continue reading about How to get your clients and suppliers to promote your brand.
