There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
Posts Tagged ‘InnoCentive’
Brand managers no longer need creativity
By Rebecca Caroe Monday June 13, 2011
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- Brands Seeking Agencies – 24th May 2012 May 24, 2012
- Infographics used for business development May 22, 2012
- Brand campaign brief template improvement May 18, 2012
- Brands Seeking Agencies – 17th May 2012 May 17, 2012
- Shout! Interview with Corey Eastman of Teehan + Lax May 15, 2012
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How to create, share, collaborate and solve problems
By Rebecca Caroe Wednesday October 14, 2009
One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]
- Brands Seeking Agencies – 24th May 2012 May 24, 2012
- Infographics used for business development May 22, 2012
- Brand campaign brief template improvement May 18, 2012
- Brands Seeking Agencies – 17th May 2012 May 17, 2012
- Shout! Interview with Corey Eastman of Teehan + Lax May 15, 2012
- View More »
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