Cheat-Sheet notes: Email Marketing turning emails into leads
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
By rebecca Wednesday September 14, 2011
Getting more leads from your website visitors
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
By rebecca Wednesday March 30, 2011
Hubspot critique – is it worth it?
Hubspot is the integrated online marketing suite for small and medium sized busiensses. There’s been a lot of buzz about its services and many new customers are using it. We were invited to watch a demo with a client and took advantage of the opportunity to make our own critique of the Hubspot service. Read [...]
By rebecca Wednesday November 24, 2010
How to demonstrate your expertise for new customers
If you are selling services or selling to other businesses, B2B, then showing off your expertise is a great way of getting new prospects to consider buying from you. While running a website check for a client website’s marketing effectiveness, we noticed a great offering by Hubspot. A weekly webinar. So why host a webinar? [...]
By rebecca Tuesday October 19, 2010