Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
Hubspot is the integrated online marketing suite for small and medium sized busiensses. There’s been a lot of buzz about its services and many new customers are using it. We were invited to watch a demo with a client and took advantage of the opportunity to make our own critique of the Hubspot service. Read [...]
If you are selling services or selling to other businesses, B2B, then showing off your expertise is a great way of getting new prospects to consider buying from you. While running a website check for a client website’s marketing effectiveness, we noticed a great offering by Hubspot. A weekly webinar. So why host a webinar? [...]
Thanks to Jeremiah's post on OpenSocial Important Concept: Distributed Web Marketing no longer is limited to your corporate site. Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, it’s message, and your battles are now fought on the open and distributed web. Trusted decisions between [...]
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