Combine Nick Burcher’s new book with Jeremiah Owyang’s slides and learn how to leverage the web for your demand generation. Reading this slide deck from Jeremiah Owyang it chimes nicely with Nick Burcher’s new book on Paid Owned Earned. Nick first told us about his ideas back in June 2011 and we wrote them up. [...]
The Altimeter Group has published a research paper detailing the state of mobile marketing apps for retailers. It’s all available on Slideshare via Jeremiah Owyang’s feed. Recommend you pass this onto your retail clients. Summary of findings The Creative Agency Secrets team has written a summary cheat-sheet below, if you don’t have time to read [...]
David does business development for the Social Media thought leadership group, Altimeter Group. How did you get started? I have been in business development – it started off in traditional sales in late 90s. I got out of US army as engineer electrician for attack helicopters in 1997 and went into technology because I saw [...]
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