Make an App for that: Mobile strategies for Retailers, cheat-sheet summary
The Altimeter Group has published a research paper detailing the state of mobile marketing apps for retailers. It’s all available on Slideshare via Jeremiah Owyang’s feed. Recommend you pass this onto your retail clients. Summary of findings The Creative Agency Secrets team has written a summary cheat-sheet below, if you don’t have time to read [...]
By rebecca Wednesday February 8, 2012
Shout! Interview with David Stanley of Altimeter Group
David does business development for the Social Media thought leadership group, Altimeter Group. How did you get started? I have been in business development – it started off in traditional sales in late 90s. I got out of US army as engineer electrician for attack helicopters in 1997 and went into technology because I saw [...]
By Rob Lane Tuesday January 18, 2011
The marketing of no marketing
(or five huge egos at one table….) Chris Heuer Partner, The Conversation Group Tara Hunt Co-Founder, Citizen Agency Jeremiah Owyang Forrester Deborah Schultz Founder/Chief Catalyst, deborahschultz.com David Parmet Owner, Marketing Begins At Home LLC Hugh MacLeod Grand Pooh-Bah, gapingvoid.com How to market into community without appearing totally overbearing? How do you build the community around [...]
By rebecca Tuesday March 11, 2008