Getting more leads from your website visitors
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
By rebecca Wednesday March 30, 2011
Biz Dev expert – Cold Calling what not to do
Cold calling – The folly of pre-mailing Recently I was asked how would I write an introductory letter to send prior to cold calling? My answer “I wouldn’t”. Reasons to write There are a couple of key reasons people send an introductory letter: They believe it will be read and as a result the prospect [...]
By rebecca Monday November 1, 2010
“Sales” is still a dirty word for professionals
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
By rebecca Monday January 18, 2010
Top tips for biz dev in a recession Part 2. Focus on your Targets
Having successfully started your recession business development plan with Lead Generation the next step to take is to examine the companies and consumers that you are targeting. Keep a narrowed focus on the companies that are most likely to buy from you. Review all customers over the past year and categorise them by value (how [...]
By rebecca Tuesday November 11, 2008