Adding co-branding to your biz dev mix can boost sales in a recession
Mark Ritson writing in Marketing Magazine (3 September 08) showcased the tie-up between Penguin Books and Match.com in a co-branding deal. Coincidently this week I am working on a client who has a paid-for newsletter for a niche audience. They approached me asking for ways to increase subscription and advertising revenues. My answer, in part, [...]
By rebecca Wednesday October 1, 2008