I was reading JP on the supposed death of blogging.

Now there is a bit of sadness from the early-adopters like Adriana and Hugh that the intimacy of the early years has bone.  And the hugely hyped when they change their habits.

But surely, when a medium goes mainstream it's bound to change.  There are so many tools available now that just weren't here in 2006 when I started writing.

I just moved my rowing blog onto a WP platform and a new URL, Scullfast .  Gonna have to work hard to redirect the RSS juice, I know that.  But I also know that Google finds mentions by and about me within about 40 minutes of them going live online.  So, those who really want to find me, will.

And so now that blogging is officially happening for more people more of the time, I still think its frequency of update determines to a great degree the amount of traction you can get and what your readers will be getting out of it. 

I read so many Agencies' blogs that have ancient date stamps.It's really embarrassing to me – I advocate using blogs for biz dev but with the proviso that you must look after them (feed them regularly – like children and pets).

So come on – be honest with yourselves. If you are going to blog make the commitment work.  If not.  Take it down.

It's not pretty otherwise.

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