Cold calling – The folly of pre-mailing Recently I was asked how would I write an introductory letter to send prior to cold calling? My answer “I wouldn’t”. Reasons to write There are a couple of key reasons people send an introductory letter: They believe it will be read and as a result the prospect [...]
A white paper has long been seen as a ‘serious’ way for a B2B business to position itself as a thought leader in its niche. Reading an Economist article recently about the glut of white papers (and my comment) being produced by management consultancies under the guise of research and new thinking, made me reflect [...]
Blogs Can Convert Visitors into Leads for Ad Agency New Business The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more [...]
Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
Taking some advice from purchasing and CIO friends here is a list of actions that brand managers and marketing managers are probably also tempted to make during a recession. And some recommendations for agencies on how to counter / proactively live with these decisions Build a great team Proactively establish goals Hold all of your [...]
As a business development agency with an involvement in the entire sales process, we help our clients to influence the brands we’ve created opportunities to pitch to. This article of insightful tips helps you to structure a professional and powerful sales presentation so that you can pitch your agency with conviction, confidence, and clarity. Tip [...]
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