This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]








A website is a key tool to stating your business and commmunicating the personality of your firm to its markets. Here's a novel twist, a page listing "Alumni". Mulberry Marketing Communications has a page called "Mulberries " and says nice things about people who used to work with them.  Hopefully at least one of them [...]