Is it appropriate to ‘mark up’ services? My personal view about how to justify marking up services to sell to clients is this. If you have invested time and money researching the service, learning how to use it and how best to integrate it into marketing campaigns then it is legitimate to charge your clients [...]
Robert Rosenthal posted this in his Facebook Group; How would you address this tricky database marketing challenge? A B2B marketer relies heavily on postal mail to promote their offerings. They use email marketing but have yet to see results strong enough to justify a reduced reliance on the Postal Service. Each purchase secured via postal [...]
The news this week has been crazy about Disney’s apparent flop in their recent release of the movie John Carter. It’s rare for a class act like Disney to get a project like this so badly wrong. We spoke to low budget movie blogger and Client of Creative Agency Secrets, Julian Darley about why he [...]
You’ve gotta love the Copyblogger team – they are taking the infographic world by storm commissioning their very own beautiful graphic illustrating 22 ways to get great ideas for blog posts. If content marketing is your thing, share this with your clients and try out a few of the suggestions. Rebecca has created a pinterest [...]
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
Welcome to Blog number 14 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs to distribute it [...]
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
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