Cheat-Sheet notes: Email Marketing turning emails into leads
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
By rebecca Wednesday September 14, 2011
List Building for Bloggers Series #14 – The Prizes and Pitfalls of Personalization
Welcome to Blog number 14 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs to distribute it [...]
By Rob Lane Wednesday August 17, 2011
How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011