B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites.
I was really pleased to read this post from Jeffrey L. Cohen in which he interviews Laurie [...]
Continue reading about What’s it like applying to work for your company?
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Reading Jay Baer’s recent post about truth and candour, I think he has got a great point.
The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups.
He says
I never thought [...]
Continue reading about Usher in the era of the ‘humble’ corporation
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If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
On behalf of a client we're hiring a Business Development Assistant position. Ideal first job for someone wanting a career in sales /biz dev for marketing agencies. The job will start with three months training and mentoring with me, Rebecca Caroe and then a permanent post will be offered if the training has been [...]
A quick survey
1 – What are the top 3 things a business owner should be looking out for to signal the recession impacting his business?
2 – What metrics would you track closely?
3 – What is your favourite ‘recession survival’ strategy that has worked for you in the past?
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I've said it… the "R" word. There is one going on right now. If you aren't yet feeling the early symptoms – be grateful.
Here are some early plans you can put in place to ensure that your business does its best to survive. I am starting with Lead Generation. This is the earliest part of [...]
Continue reading about Top tips for biz dev in a recession Part 1. Lead Generation
