Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
Engago technologies have created an application that allows you to gather information about customers that visit your website. Their application helps reveal which companies visit your website, what they’re looking for and their buying intentions. With necessary actions, this information can be used to generate potential leads. To summarise their web service we have made [...]
Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
Pitching is a very important tool for generating new business, but certain aspects of a successful pitch can sometimes be overlooked. When approaching a pitch with a prospective client, try to imagine you are pitching yourself to someone you would like to have a long relationship with. How can you come across as the kind [...]
Sometimes one thing just seems to turn into a flood of similar complaints. This week it is website fails. Places where statements are made, things are promised and nothing happens or the process is clearly broken. Three examples of website failures Careerzone A helpful site advertising high level marketing and business development jobs. Failure to [...]
Cold calling – The folly of pre-mailing Recently I was asked how would I write an introductory letter to send prior to cold calling? My answer “I wouldn’t”. Reasons to write There are a couple of key reasons people send an introductory letter: They believe it will be read and as a result the prospect [...]
If you are selling services or selling to other businesses, B2B, then showing off your expertise is a great way of getting new prospects to consider buying from you. While running a website check for a client website’s marketing effectiveness, we noticed a great offering by Hubspot. A weekly webinar. So why host a webinar? [...]
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