Dick Stroud of consultancy 20Plus30
5 things all digital agencies should know about aging
1 – when working for a client consider whether their product is age- neutral or not. Sites tend to get optimised for a younger age group.
2 – Age is not a good proxy for behaviour. The default is we are all age-neutral until [...]
Continue reading about MNK event on “coming of Age” marketing to older people
I just found an interesting website which may be helpful for those times when you think you've done a fabulous piece of work and would like others to appreciate it as well.
It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely NMK, London Development Agency and [...]
