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	<title>Creative Agency Secrets &#187; online PR</title>
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	<description>Business Development. Marketing. Sales</description>
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		<title>Some handy tools for online PR and reputation monitoring</title>
		<link>http://creativeagencysecrets.com/some-handy-tools-for-online-pr-and-reputation-monitoring/</link>
		<comments>http://creativeagencysecrets.com/some-handy-tools-for-online-pr-and-reputation-monitoring/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 17:55:16 +0000</pubDate>
		<dc:creator>Rebecca Caroe</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[samepoint]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://creativeagencysecrets.com/2009/01/03/some-handy-tools-for-online-pr-and-reputation-monitoring/</guid>
		<description><![CDATA[Image via Wikipedia I have a regular Google alert search set up for myself and my clients for key words (my name and key brands).&#160; This chucks a weekly email to me with a summary of metnions. &#160; Today I read this one from a link in Samepoint.com&#160; In a search for my surname it [...]		    <div addthis:url='http://creativeagencysecrets.com/some-handy-tools-for-online-pr-and-reputation-monitoring/' addthis:title='Some handy tools for online PR and reputation monitoring ' class="addthis_toolbox addthis_default_style addthis_16x16_style">
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			<content:encoded><![CDATA[<p><span class="zemanta-img"><a href="http://commons.wikipedia.org/wiki/Image:BakedBeansAndEggOnToast.jpg" rel="lightbox[488]"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/5/55/BakedBeansAndEggOnToast.jpg/202px-BakedBeansAndEggOnToast.jpg" alt="Baked beans and scrambled egg on toast." width="202" height="152" /></a><span class="zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/Image:BakedBeansAndEggOnToast.jpg" rel="lightbox[488]">Wikipedia</a></span></span></p>
<p>
I have a regular Google alert search set up for myself and my clients for key words (my name and key brands).&nbsp; This chucks a weekly email to me with a summary of metnions. &nbsp;
</p>
<p>
Today I read this one from a <a href="http://samepoint.com/?q=caroe">link in Samepoint.com</a>&nbsp; In a search for my surname it came up with my Grandfrather, my Great Uncle and lots of me!
</p>
<p>
So I read about the site.&nbsp; It describes itself as a &#39;conversational search engine&quot;.&nbsp; Neat idea.&nbsp; I have written <a href="http://creativeagencysecrets.com/2008/05/03/the-agency-as-community-facilitator-a-new-biz-dev-mode-or-future-reality/">before </a>(and <a href="http://creativeagencysecrets.com/2008/11/09/check-the-state-of-your-business/">here</a>) about conversations being increasingly important for online business development. It claims to count negative and positive words in each post logged.
</p>
<p>
Here&#39;s what they say about themselves.
</p>
<blockquote>
<p>
	SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within a tag cloud. As an aggregator, we are able to serve as the nexus where these conversations meet, providing a common point, or samepoint, of all discussions on a specific topic.
	</p>
</blockquote>
<p>
And so I&#39;m going to run a few&nbsp; searches myself. &quot;Heinz&quot; was too wide-ranging but &quot;<a href="http://samepoint.com/?q=heinz+baked+beans&amp;searchb=+search+social+media+">Heinz Baked Beans</a> &quot; came up well with mentions on Maholo and blogs. David Clulow also turned up Linked in entries, and Trip Advisor (!).&nbsp;
</p>
<ol>
<li>I did one which found a few Wikipedia pages, a Digg review page and lots of blog mentions including a Facebook group dedicated to that brand.</li>
<li>its predictive text search is good completing words for me.</li>
<li>You have to do the assessment yourself about what the &#39;conversation&#39; is saying</li>
<li>But I&#39;ve yet to find a negatively rated page.&nbsp;
	</li>
<li>Compare the David Clulow search on <a href="http://samepoint.com/?page=2&amp;q=david+clulow">samepoint </a> with the one on <a href="http://www.google.co.uk/search?q=david+clulow&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-GB:official&amp;client=firefox-a">Google</a> which has links to <a href="http://www.plebble.com/listing130639/david-clulow/">Plebble </a> and <a href="http://www.ciao.co.uk/David_Clulow_Opticians_Shop__5176243">Ciao </a> review sites&#8230; quite a range of difference references.</li>
<li>The list of key words that it finds in each entry is helpful.&nbsp; I used it to compare with the ones I&#39;d used to tag certain posts</li>
<li>And the <a href="http://samepoint.com/trends.html">Trends </a> page is nice &#8211; is you are looking for a story, this could be a very good resource.</li>
<li>But the best bit is the ability to create your own RSS feeds based on search terms relevant to you.&nbsp; This is FAB,&nbsp; Far better than Google Alerts, IMO.,</li>
</ol>
<p>And so, on balance, it seems to be building up its search database but probably worth book marking so that you can check your status from time to time.&nbsp;</p>
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		</item>
		<item>
		<title>Promoting your work online</title>
		<link>http://creativeagencysecrets.com/promoting-your-work-online/</link>
		<comments>http://creativeagencysecrets.com/promoting-your-work-online/#comments</comments>
		<pubDate>Thu, 22 May 2008 15:24:01 +0000</pubDate>
		<dc:creator>Rebecca Caroe</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Creative Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Web 2.0 for business]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[dynamo london]]></category>
		<category><![CDATA[LDA]]></category>
		<category><![CDATA[Malcolm Garrett]]></category>
		<category><![CDATA[NMK]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[rebecca caroe]]></category>

		<guid isPermaLink="false">http://creativeagencysecrets.com/2008/05/22/promoting-your-work-online/</guid>
		<description><![CDATA[I just found an interesting website which may be helpful for those times when you think you&#39;ve done a fabulous piece of work and would like others to appreciate it as well. It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely NMK, London Development Agency and a [...]		    <div addthis:url='http://creativeagencysecrets.com/promoting-your-work-online/' addthis:title='Promoting your work online ' class="addthis_toolbox addthis_default_style addthis_16x16_style">
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			<content:encoded><![CDATA[<p>
I just found an interesting website which may be helpful for those times when you think you&#39;ve done a <em>fabulous</em> piece of work and would like others to appreciate it as well.
</p>
<p>
It is called Dynamo London and it is a site promoted (and presumably funded) by the lovely <a href="www.nmk.co.uk">NMK,</a>  <a href="www.lda.gov.uk">London Development Agency</a>  and a couple of notable quangos and private businesses.&nbsp;
</p>
<p>
it has three major areas: <a href="http://www.dynamolondon.org/projects">Projects</a> , <a href="http://www.dynamolondon.org/topics">Discussions </a> and <a href="http://www.dynamolondon.org/events">Events</a> .&nbsp; Self-explanatory and handily colour co-ordinated for the hard of hearing. It claims to be &quot;your online interactive media showcase&quot;.
</p>
<p>
Here&#39;s what Malcolm Garrett the Creative Director says in his welcome email
</p>
<blockquote>
<p>
	This is a site for its members, and for sharing knowledge, so I sincerely hope you&#39;ll participate and offer your comments and opinions. We&#39;d like to hear about anything that you see on the site, that you like, or don&#39;t like, or have an opinion about.</p>
<p>	It&#39;s very easy to upload more projects, or to post your own discussion topics. Project texts remain editable so this can be done quickly, and you can come back and add more detail at any time. You can also add extra information to other projects that are already uploaded.<br />
	&nbsp;
	</p>
</blockquote>
<p>
in fact it prompted me to sign up for the <a href="http://www.dynamolondon.org/events/49">Beers and Innovation party </a> on 27 May&#8230; maybe see you there?&nbsp;
</p>
<p>
<strong>Afterthought</strong>&#8230; if you want to get in touch with a particular agency or individual, the <a href="http://www.dynamolondon.org/users">list of member</a>s is a pretty powerful grouping with people from Foster + Partners, Burston Marstellar, AIG</p>
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