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	<title>Creative Agency Secrets &#187; pharma marketing</title>
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		<title>It&#8217;s so sad when conference organisers get it wrong</title>
		<link>http://creativeagencysecrets.com/its-so-sad-when-conference-organisers-get-it-wrong/</link>
		<comments>http://creativeagencysecrets.com/its-so-sad-when-conference-organisers-get-it-wrong/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 10:09:16 +0000</pubDate>
		<dc:creator>rebecca</dc:creator>
				<category><![CDATA[Biz Dev]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[digipharm europe]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[pharma marketing]]></category>

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I like seeing new industries starting to get to grips withsocial media tools.&#160; The conference organisation industry has started to get it together as I have written in the pas t. Sadly when they miss the mark it&#39;s rather more public and humiliating.&#160; So I&#39;ll add to the pile of dog poo around this industry. [...]]]></description>
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<p>
I like seeing new industries starting to get to grips withsocial media tools.&nbsp; The conference organisation industry has started to get it together as I have <a href="http://creativeagencysecrets.com/2008/12/13/tfma-conference/">written in the pas</a> t.
</p>
<p>
Sadly when they miss the mark it&#39;s rather more public and humiliating.&nbsp; So I&#39;ll add to the pile of dog poo around this industry.
</p>
<p>
I&#39;m working in <a href="http://www.thinkingpharma.com/">pharmaceutical marketing with a new client</a>  and so getting to know the online space for a new industry is rather fun and quite instructive.
</p>
<p>
There&#39;s an <a href="http://www.ads.pharma-mkting.com/MTGPKG550-060209.htm">event for digital marketing</a>  being run by DigiPharmEurope and they&#39;ve put nice logos on the bottom saying
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<a href="http://creativeagencysecrets.com/wp-content/uploads/2009/06/digipharm.png" title="digipharm" rel="lightbox[pics626]"></p>
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<img class="imageframe imgalignleft" src="http://creativeagencysecrets.com/wp-content/uploads/2009/06/digipharm.thumbnail.png" alt="digipharm" width="355" height="127" />
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<p>
Looks good, thinks I.&nbsp; Following the Twitter link first, I find it<br />
takes me to my own home page.&nbsp; So out of curiosity I follow the<br />
others.&nbsp; Each one is incorrectly linked, not to the DigiPharm page but<br />
to my own home. Doh! &nbsp;
</p>
<p>
now, should I tell them&#8230;. or not?
</p>
<p>you decide. &nbsp;</p>
<p>
<a href="http://creativeagencysecrets.com/wp-content/uploads/2009/06/digipharm.png" title="digipharm" rel="lightbox[pics626]"></p>
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<a href="http://creativeagencysecrets.com/wp-content/uploads/2009/06/digipharm.png" title="digipharm" rel="lightbox[pics626]"></p>
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&nbsp;
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Looks good
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