Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
The Unspoken Evil Of The Pitch RFP
A guest post by Jason Falls The RFP must die. Or at least the way the process has evolved in today’s marketing world should. On the surface, it seems innocuous. A company or organization issues an request for proposal (sometimes masked as a ‘request for quote’) to several agencies, consultants for firms. They sometimes include [...]
By Rob Lane Tuesday April 5, 2011
Why hire a Pitcher?
Imagine you have launched your business and the brand is up and running. You are receiving enquiries but not enough are converting to paying customers. Even though you may be the genius behind the business idea, you have no idea how to successfully pitch your business to potential clients and convert them. Why not hire [...]
By Rob Lane Tuesday March 29, 2011