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If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
We all need to keep an eye on what is being said online about us and our brands / companies. The public relations industry has seen this as a 21st Century version of scanning for press cuttings and tried to claim it as their natural territory. And yet it's just not as clearcut as that.
How [...]
Continue reading about Online conversation monitoring tools reviewed
There's hype and then there's the reality of a true step-change in the way we live and do business.
The language of conversations in business are now real and happening.
Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone.
That was written 10, yes TEN years ago. It's [...]
