WordStream Inc.

Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step:

Step 7: Do it all over (and over) again!

SEO and PPC are ongoing endeavors. The more you put in, the more you get back. To see continuous improvement, you need to commit to continuous effort in the areas of:

• Keyword Discovery and Negative Keyword Discovery
• Keyword Grouping and Organization
• Keyword and Keyword Group Analysis
• Content Production, Content Optimization and Prioritization
• Search Campaign Refinement

It sounds overwhelming, but it doesn’t have to be. With one robust platform that handles all these keyword management tasks, you can create large-scale, high-performance search marketing campaigns without sacrificing productivity or blowing away your advertising budget.

If you want to start taking steps to build a better search campaign, contact us today to set up a live demonstration with one of our customer service representatives, or start a free, 14-day trial to see what WordStream Keyword Management can do for your business.

WordStream Inc.

He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns.

Step 5: Focus on your top Keyword Performers

Web analytics are a window into your search campaigns’ performance, and integrating analytics with your keyword workbench enables you to act on that valuable data, as we discussed last week. The next step, of course, is to actually start taking action!

There’s no end to the number of activities you can carry out in search engine marketing. The trick to finding continued success lies in being able to determine where best to spend your time (and your money). The most powerful way to prioritize workflow?  Use analytics to ensure you can closely follow your best performing keywords and recognize opportunities you’re not currently capitalizing on.

There are a couple of ways to approach this:

• Focus on the groups of keywords that drive the most traffic and spend. Remember, your top-performing keyword group may not be the same as the single top traffic-driving keyword. Target your ad campaigns and organic content at these groups first.
• Identify gaps in your PPC and SEO campaigns by analyzing them side by side and against potential traffic gains. With keyword source analysis, you can easily compare the performance of keywords from paid and organic search to each other and to traffic estimates from a keyword suggestion tool.

A great way to start identifying your most important keywords is to take advantage of a free trial of WordStream’s PPC Management Software or WordStream’s SEO Tools depending on your search focus.

All this positivity is good, but for fully optimized search campaigns, we need to spend some time on negatives too. Next time I’ll talk about how identifying negative keywords can reduce wasteful PPC spending and even save you time and money on the SEO side.

WordStream Inc

He will be outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns.

Last week we covered the importance of keyword grouping for more efficient, organized keyword research. We’re getting closer to optimized search campaigns! What’s next?

Last week we talked about the importance of starting broad with your keyword research. That’s a tactic which allows you to evaluate a number of opportunities and determine which keywords truly have the potential to drive profit on your website.

Step 2: Refining Your Keyword List

However, keyword analysis will be a chore if you don’t impose a meaningful order and organization on your list.

The next step to better search campaigns is to segment your keyword list into small, tightly related groups. This will allow you to efficiently target a group of keywords with relevant PPC ads and landing page copy, as well as helping you determine the groups of keywords you should target via organic search (and how you should structure your site).
This means improved Quality Scores and increased conversion rates for paid search, as well as better rankings and more and better qualified organic (SEO) search traffic.

So what’s next? We know breaking down a large keyword list can be daunting. Here are three tips to get you started:

1. Start with large, high-level groups. Some characteristics of good top-level keyword groups: usually one word (a noun), often corresponding to a product or service provided by your business (such as “cabinetry” or “pies”).
2. Next, segment your top-level groups into narrower subgroups. Second-level groups often include a modifier that specifies the offering in question.
3. Keyword grouping tools, like our Free Keyword Grouper and Free Keyword Niche Finder, can make quick work of what would otherwise be a cumbersome manual process.

If you want to dig deeper into keyword grouping best practices (and start getting more return from your SEO and PPC campaigns), we offer a free white paper that walks you through four simple steps to creating keyword groups that work for PPC and SEO. Also, our WordStream Keyword Management for SEO product offers powerful grouping functionality at a low price (available to try free for free, starting at $49 a month).

Next week, we’ll talk about going beyond high-level keyword groups to create a smart keyword infrastructure that can scale along with your search engine marketing campaigns.

here's what came up 

#1 | PR: 4 |  Google Cache Date: Jan 20 2009 |  Traffic Value: 3 |  Age: 12-2002 |  del.icio.us: – |  del.icio.us Page Bookmarks: – |  Diggs: 0 |  Digg's Popular Stories: 0 |  Stumbleupon: – |  Twitter: 5 |  Y! Links: 1,220 |  Y! .edu Links: 0 |  Y! .gov Links: 0 |  Y! Page Links: 720 |  Y! .edu Page Links: 0 |  Technorati: – |  Alexa: 2,540,535 |  Compete.com Rank: 0 |  Compete.com Uniques: 0 | Trends |  Cached: 356 |  dmoz: 0 |  Bloglines: 0 |  Page blog links: 8 |  dir.yahoo.com: – |  Botw: 0 | Whois | Sktool |  Yahoo position: 1 |  Majestic SEO linkdomain: 247

Now there are some new terms in there I'm not familiar with.

i need help understanding the following.  Any advice?

• Traffic Value
• complete.com
• Trends (why no number next to it)
• Botw
• Sktool
• Majestic SEO linkdomain [sounds marvellous an SEO that's majestic!]

Image via Wikipedia

And another tool that may come in handy.  Written
for the Firefox browser, a tool that enables you to assess your website
(and others) for the Search Engine Optimisation and key words that are
being used. SEO for Firefox.

It's a plug in and appears at the bottom of the browser window.  Greyed out if not in use. 

Good practice suggests you leave it greyed unless specifically working on it.

Check out the latest feature "Firefox SEO Xray" – it shows up meta tags as
well as providing keyword density analysis. 

Just right click on a web page and scroll down to SEO for Firefox and arrow across to SEO Xray.  Cunning device!