I wrote a piece back in May about an event hosted by Channel 4 and Sport England on how to use social media for grass roots sport communication.
The Image by Leo Reynolds via Flickr and so I am re-linking to the article in case you want an update.
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Continue reading about Sport marketing – update on earlier thread
Thanks to Steve Moore I was invited to chair the Channel4 and Sport England seminar held at Horseferry Road [backstory here and here ]. I loved it. A perfect opportunity for me to exercise my passion (rowing) and my profession (business development).
The brief was that Sport England wants to educate its members (sporting organisations) [...]
Continue reading about Channel 4 and Sport – a template for audience engagement
