Creative Agency Secrets

Key learnings:  Old media is giving out a strongly negative message about new media.  Learning teamworking and collaboration are key skills for work in the future.  TV in future where online has more depth than the broadcast show. Why Obama uses the language of 'we' versus Hillary's language of 'I'.  Video games may be the central civic force for this generation.

Is there a further wave of backlash against US youth culture for the current generation?  We are overdue a backlash – studying informal learning by Macarthur Foundation.  Parents want to think their children are dumb – because they go into areas that weren’t part of our childhood.  Children are looking for a space to exert autonomy and exert identity beyond the watchful eyes of parents.  Parents see the engagement with technology and seeing fear.   A conservative reaction to alien experience leading to moral panic.
New literacies are emerging that are powerful and not understood.  E.g. WoW, Second Life.  Parents want to be told that this is OK - but in print media the dominant message is that this is worrying.  [link back to ]

Can we develop empirical measures for these new skills / literacies.  Not reading skills but usability and mastery of new technology adoption. School skills are assessed on the basis of the autonomous individual learner not today’s collective intelligence, processing collaboratively.  Everyone has some expertise that they can contribute.  You can’t know everything that is in the textbook…. and this lack leads to disappointing scores on a traditional model.    

Future – teamworking, pooling knowledge.. this is how we play and work but not about how we teach students today.  A fundamental shift between learning and knowing.  Jenkins was trained in cultural studies….. some new technologies and online stuff seems to be rubbish but the challenge is to find out why it has meaning to the people who engage in it.  What I think is not relevant.  What does it mean to engagement that is alien to me?  People are usually doing things for a reason… find it.

Quick aside vote for The Wire versus Lost…. but I watch Heroes!

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