Kathy Sierra. …. being really gracious talking to 'fans' in a corridor. She says it's been a year since she blogged and she isn't about to start again… but has some plans do to video online as a producer rather than being in front of the camera. And Jonny Goldstein of Par-tay just interviewed me [...]
A general theory of creative relativity….. not a universal theory! Coudal Partners Part One – when we evaluate a work of art it is difficult to get to the heart of the creative process because there are many moving pieces….. e.g. film includes many people’s contributions. Booking Bands – a word game to combine the [...]
Heath Row – Doubleclick – as a blogger he wants to do more for small companies Darren Rowse – ProBlogger has a book coming out “ProBlogger Secrets for Blogging” Wendy Piersal – E Moms at Home, an internet magazine Jim Benton – VP sales for AdBrite Rett Clevenger – Backcountry.com online marketing mgr incl affiliate [...]
[I only caught the end of this talk because I got lost trying to find a way up to the 4th level from the 3rd (don't ask it really did happen!) and Dierdre Walsh was sitting by the door and sent me her notes. Cheers, Dierdre] Overview: Marketers can no longer interrupt users with advertisements [...]
Key learnings: Old media is giving out a strongly negative message about new media. Learning teamworking and collaboration are key skills for work in the future. TV in future where online has more depth than the broadcast show. Why Obama uses the language of 'we' versus Hillary's language of 'I'. Video games may be the [...]
Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately. You may remember Fray from very old web. Derek started it in 1996 as a live story telling site. Each story ended with [...]
They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]
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