Indirect and oblique marketing opportunities. One fantastic marketing tool that is often used by technology companies (but is available to most types of business) is to write a case study about your business. This details a particular product or service that you use and why you chose a particular supplier and the net outcomes of [...]

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rebecca on March 7th, 2008

I blogged about this a while back… and picked up a leaflet (well, it was actually shoved in my face) at the TFM&A show…seems that more people are considering mobile as an important part of their online strategy. I got the leaflet from Brand Attention – a mobile marketing specialist agency…. but I think they [...]

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rebecca on March 1st, 2008

I have blogged before on TFM&A and their shortcomings…. and here Thinking I might be given the opportunity to give some feedback on their shortcomings, I answered their post-event follow up by following the link in their post-event email.  Now, it does appear to be linked to my registration so they KNOW it is me… [...]

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rebecca on January 4th, 2008

Just got registration confirmation email…. and another trick missed. If you feel that a colleague would also benefit from visiting Technology For Marketing & Advertising, please forward this email where they can register for FREE at: http://www.t-f-m.co.uk/colleague I left the link unconcealed so that you can see there is no embedded connection to ME. The [...]

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rebecca on January 4th, 2008

Correction: TFM&A doesn’t use best practice any CRM. Just got emailed by TFM&A to get me to sign up to their 2008 event. I’ll probably go. But first a gripe. If they are the pre-eminent exhibition and conference for technology for marketing and advertising (as the name implies) why oh why can’t they use best [...]

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