How do I charge clients for doing social media work?
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
By rebecca Wednesday March 24, 2010
Five Tips on how to “amplify” your work online
Image by luc legay via Flickr When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value. And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or [...]
By rebecca Friday July 31, 2009
4 ways to get a conference summary when you can’t attend
There are loads of great events that you don't have the time to attend. Here's a list of ways to find out what went on without going yourself. Find out what hashtag is being used and follow it. Set up a browser window to get all the tagged tweets in one place using Twitterfall Set [...]
By rebecca Tuesday April 14, 2009
Using Twitter for Business Development…. part 3
A case study showing how to find new prospects for your service using social media. Here's a nice example of Twitter working for me. I wrote a blog post about creative agencies not using marketing tools for their own marketing I put it up on Twitter It was picked up by people who read my [...]
By rebecca Thursday January 22, 2009