Working Valentines Day for a friend
Wednesday, February 6th, 2008I have a friend, former international GB rower, Alison Trickey who has retired from top level sport and started a fabulous floristry business called Pollen Nation. We had breakfast a fortnight ago and I said I’d help her out getting some top sales going for Valentines day.
Because this is my business blog, I’m not going to be punting the promotion to my readers here (but you can see it here and here)
But I thought I’d share some low-cost marketing tips that are part of this promotion in case you want to try them out.
1 - Set up facebook page for Pollen Nation - Ali did this herself after about 2 seconds tuition from me
2 - I am sending her page round to all my Facebook friends based off a Fun Wall post
3 - We discussed finding an audience group that other florists won’t be targeting - athletes and coaches from rowing (obvious really as she is a big name in the sport). And so I have sent it to my rowing club’s email list (with a unique code to redeem her special offer), and posted it up on a couple of rowing forums online, and via a rowing business that I have an interest in…..
I’ll let you know the outcomes in due course.
And if you should need some fabulous flowers for ANY occasion (Ali is one of the Top 10 wedding florists in London!!) just get in touch with her - she’ll do you proud.
